WASHINGTON – Today, the Republican National Committee (RNC) announces the launch of a voter mobilization campaign. #CommittedToCommunity: Engage, Empower, Uplift is a first-of-its-kind collaboration between the RNC and a black media outlet – Radio One. The #CommittedToCommunity campaign includes recruiting, activating, and mobilizing black voters ahead of the 2016 presidential election through a series of engagement activities, issue forums and other events in communities of color. The campaign also digitally enhances the RNC’s black engagement strategy with geo-fenced mobile targeting and includes a significant radio ad campaign on Radio One stations in Cincinnati, Cleveland, and Columbus.
In addition to participating in several Radio One-hosted events such as the Heritage Concert Series and Women’s Empowerment Conference, RNC staff will also be present at churches throughout Ohio highlighting issues of particular concern to black voters that include job creation, education opportunities, strong families and safe communities. This initial phase of the multi-city initiative kicks off with a faith-based mobilization on July 12, 2015 in Columbus, Ohio. It culminates in Cleveland, Ohio on August 6, 2015 – the host city of the first GOP presidential debate and 2016 Republican National Convention.
Subsequent cities and activities will be announced accordingly over the course of 2015-2016. As part of the campaign, the RNC will also announce metrics-based engagement results and incorporate best practices into our overall strategy, so that we position the Republican nominee for President with the best opportunity to win over new voters and ultimately the White House.
RNC Chairman Reince Priebus, Co-Chairman Sharon Day and Radio One CEO Alfred Liggins released the following statement:
RNC Chairman Reince Priebus said, “We are on the move. As Chairman of the RNC we are engaging every voter, not taking any voter for granted, and not overlooking any opportunity to share our message. For too long, some have peddled the idea that only one party cares about communities of color. Not true. We have stepped up our ground game in communities of color. Expect to see more RNC staff in diverse communities, discussing our shared values and actively recruiting people from across the country. Voters will hear from us often and in black media outlets like Radio One to share our message, mobilize new activists and ask for their vote.”
RNC Co-Chairman Sharon Day said “By selecting with Radio One we are able to uniquely engage black voters and impact the way issues are viewed and discussed.”
Alfred C. Liggins, CEO of Radio One said, “The RNC wants to tell its story to the African-American community. Radio One reaches 82% of black Americans with our television, radio and digital multi-media platforms. We view ourselves as the link to our audience. Our reach, relationships with black churches, organizations, entertainers, and our unique understanding of our primary audience makes us a high-value partner to organizations like the RNC. We want the black electorate to be as informed as possible going into the 2016 election season. “
For continued updates on sessions in your community click here: www.gop.com/committedtocommunity